How to Price Used Products Correctly in Bangladesh

Why Pricing Matters in Resale

Pricing used products correctly in Bangladesh is the single biggest factor in selling speed. Price too high and your listing sits for weeks. Price too low and you leave money on the table.

Resale pricing strategy requires understanding depreciation, market demand, and buyer psychology. This guide gives you a simple, repeatable formula used by top sellers on the Resale.bd platform. New to reselling? Start with the basics →

The Resale Pricing Formula

Here's the quick formula for pricing used products:

Fair Market Price = Original Price × (1 - Annual Depreciation × Years) × Condition Multiplier

Annual Depreciation Rates:

Condition Multipliers:

Real Pricing Examples

📱 iPhone 14 (bought at ৳120,000, 1 year old, Good condition)

৳120,000 × (1 - 0.25 × 1) × 0.85 = ৳76,500




💻 Dell Laptop (bought at ৳65,000, 2 years old, Excellent)

৳65,000 × (1 - 0.20 × 2) × 0.95 = ৳37,050




🪑 Office Desk (bought at ৳12,000, 3 years old, Good)

৳12,000 × (1 - 0.12 × 3) × 0.85 = ৳6,528

Market Benchmarking on Resale.bd

After calculating your formula price, always benchmark against the market:

Pricing at market rate or slightly below generates faster sales and more buyer interest.

Pro Pricing Tips

• Add 10–15% buffer if listing as negotiable
• Include accessories — original box, charger, case adds 5–10% value
• Seasonal timing — Electronics sell higher before Eid; furniture moves fast during moving season
• Bundle deals — Sell related items together at a slight discount
• Update prices — If no inquiries in 7 days, reduce by 5–10%